Every time when you hear about Starbucks Coffee, perhaps you will only think that it is just another franchise store which serve the same decoration everywhere globally. Although I could walk into any Starbucks in Singapore to get my coffee, I love checking out the more unique branches which can be found in other countries. Last year, I shared with all of you the most unique Starbucks in the world, located on Duddell Street in Hong Kong (see link here). In May this year, I visited another concept retro-vintage concept Starbucks in Hong Kong located on Sai Yee Street, mirroring 1940’s Hong Kong style cafe opened on Duddell Street. Just like the Duddell Street Outlet, this is also a collaboration with G.O.D; the inspiration for the store concept is to celebrate the artistic spirit of Hong Kong especially movies which had helped Hong Kong become the Hollywood of the east. 继去年我初到游览过不一样的香港中环的都爹利街星巴克Starbucks后,今年我前进香港旺角的洗衣街 (Sai Yee Street),探访这另一家带有浓厚香港风情的星巴克Starbucks! 洗衣街是香港尖旺区的一条着名道路,位于九龙旺角太子部分。去过香港的人都知道旺角是一个十分拥挤的地区,无论任何时刻都是人山人海,让我意外的是这里却开了间带有浓郁传统味道以复古电影风为主题的星巴克,就是这个原因又吸引了我今年香港的到访。加上又有城市杯的关系,我不免俗地每到一个城市就要买几个 “到此一遊” 的证据。 香港的旧事物就算再多十间博物馆也说不完,中环的星巴克把注意力放于香港的旧玩具和日常生活用品中,同时把咖啡店的装潢设计成传统的冰室。而旺角的,则充满着香港街头的味道,如小巴站头的路线牌、涂鸦、回收手机贩的土制广告牌等。香港是一个中西文化荟萃的国际大都会,也是一个让传统与现代文化得以结合的城市。作为潮流文化集中地的旺角,同时亦保留着不少传统文化遗产,与属于香港人的生活回忆。旺角星巴克算是我这今年香港行程很期待的一个点,因为我算是小小星巴克Starbucks迷啦! 从旺角地铁站步行了大约5分钟才找到这间位于洗衣街的星巴克,我完全不敢相信这座唐楼的二楼藏着那么有韵味的咖啡座。 The shopfront bore no mention of its nostalgic touches, pretty much like any other Starbucks outlet. It is just right at the 2nd floor of the building and the store consist of 2 floor, so it is quite a nice place for you to enjoy your leisure time here without interruption of the counter. 星巴克洗衣街分店的灵感,是为了庆祝香港的艺术精神。 来到旺角的洗衣街可以看到在十字路口有洗衣街(Sai Yee Street)的路名。在十字路口就可以看到在对面的大楼上可以看到咖啡黑色的星巴克装潢搭配白色的灯光,左边还可以看到半面的女神logo。 身处于繁忙、人口密集的洗衣街,星巴克洗衣街分店座落于一个灵活多变、充满新文化试点与潮流的中心。 In order to bring out the local memories, the wall were painted with Graffiti. The Hong Kong artist uses Graffiti as their channel to express the local memories is such a great Idea. 墙壁上所写的字体很多都说出了香港人的心声。 Once inside, you feel as if you are in old Hong Kong with the yesteryears memorabilia. The walls were filled with full cement look and feel. Feels just like the 60's? 一进到门市里面就可以看到很多涂鸦在四周的墙面上,有 “一直文明” 涂鸦的内容有白色跟黑色的字样杂陈。往上抬头看,看到女神在跟我召唤阿,到处都是涂鸦。另外一侧在阶梯的墙面上可以看到 “香港寻金乐079” 进到门市之前你会在右手边看到这一堵用麻将所排成的 “楼上好戏” 的字样给吸引。 This "signage" is made from mahjong tiles. 以复古电影风为主题,拼满整面墙的旧式手写海报。呈现独特老港味,座椅选用老式戏院椅,还有复古播放机,戏院风格的电影公佈栏,这一切的装饰是不法在其他地方可以看到的。传统结合现代化的装潢,在时间各地不断掀起高潮,以传统结合新创意文化,打造出一个汇聚咖啡,本土文化,艺术及电影潮流新焦点! 大量加入本地文化艺术特色,是整间店充满浓浓的香港情感。在旺角,全日任叹的餐室又也多少间?有时走累了,找间茶记,淨饮可能双计。而旺角洗衣街的星巴克明文标示:淨饮不设双计,不设加一。这是唯一和香港文化背道而驰的地方,不过我喜欢。 When you walk up to the 3rd floor, you will have a feeling that you are walk in into a 80's cinema... Every corner here simulate the decoration of the cinema in older days, the decoration are prissily simulate every single details of cinema...You can even see the wooden cinema chairs and also the wooden showcase notice board are placed here. 三楼的特色之一就是有一区播放香港的电影,也会在此举办活动,这是有关电影的介绍海报。各式各样的老电影海报所构成的墙面。我自己偏爱这个翻铜的香港居民住屋的概念墙面。可以在门市里找到这个「香港建筑」旺角等的喷漆?还有这个角落很像是随时要被拆掉的感觉。 This places feels like the happening place to be. There are always people at the Sai Yee Street Starbucks. And whenever I visit, I always do the Hong Kong thing and ask a lone stranger, "Hi, is this seat taken?" I love how it's so normal to sit at a table with a stranger for half an hour or so. Tongue in cheek rules made in Hong Kong. Have a good laugh! 点餐区前面有一个大黑板,可以看到门市的伙伴在上面作画。 I love all the artwork around this place. I especially appreciate the giant chalkboard that periodically changes throughout the year. With its focus on local culture, arts and movies, this three-storey Starbucks store is decorated with photos of local people taken on the streets showing their day-to-day stories, old movie posters and contemporary art that reflects the living heritage of old Hong Kong. Movie plays a crucial role in the local culture and is the essential element for Sai Yee Street’s Starbucks.
I wonder when is Singapore's turn to get its own unique Starbucks? 在这个能容纳多样文化的创意都市,星巴克洗衣街概念店是一个让本地艺术人士皆引以为傲的旅游热点及香港文化艺术的一个重要象征。 我想这算是现代异国的星巴克和传统港味的结合吧。不要全部复古,也不要全部现代,反而给人更加巧妙、有点视觉冲击的感。 若是有空来到旺角,除了在这里享受悠闲时光,更可以体验当地文化,是不错的旅遊景点之一唷。如果你也喜欢特殊装潢有着香港风情的星巴克,不妨来这边喝杯咖啡感受看看吧!
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