In early September, I indulged in a pink ice cream fantasy at the newly-opened Museum of Ice Cream (“MOIC”) Singapore. Located at the historic Dempsey, the MOIC is hard to miss, seeing as the once monochromatic barracks that lined the district are now rendered a shocking shade of pink. Here, there are photo opportunities at every turn, dedicated to the celebration and experience of enjoying ice cream.
The opening of this wildly anticipated attraction was in the works for close to three months due to pandemic restrictions, but it seems like the wait was well worth it, as MOIC has brought the never-before-seen attractions to its first international location outside of the United States.
It’s really a good place to be – I was happy throughout and I could forget about what’s happening outside when I was here. It also helped the creative side of my brain, helped me forget about things. So I definitely do think that it is beneficial, allows people to take a break from things that are happening outside.
The whole place is designed for lots of posing for Instagram – it’s pink, pink and more pink.
At the museum, you can flaunt your creativity by designing a digital ice cream postcard for yourself. Once you’re done with your art, it will be immortalized on the large displays for future visitors to admire.
The first stop that came with the free ice-cream I’ve been looking forward to was a very California Girls-themed beach destination, aptly named California Dreamin’. Dotted with palm trees, a surfboard centerpiece and a quaint little beach house, this installation momentarily transported me to one of the beaches in the Gold Coast.
Old fashioned pink telephones to pose next to as well as a fun jukebox in Scream’s Diner.
What fun would walking through the MOIC be without indulging in an icy treat or two? Unlimited servings of ice cream will be handed out to guests here so you’ll want to hold off on dessert until coming here. Scream’s diner is the second treats station of the museum. Over here, you’ll have a selection of pink vanilla, apple pie or mixed. There are also rainbow and peanut toppings available. I tried the mixed one so that I can save some stomach for the rest of the stations. It was really good and I highly recommend it!
Check out the different types of ice cream from around the world!
There is also a section called Potong, which allows visitors to enjoy this old school treat that is still just as sweet even today. This section has Potong sticks in different colours and sizes that make great props and backdrops. This is also another installation where visitors can enjoy some Potong ice cream.
There are fruits swing hanging off a ceiling you can swing off ala Wrecking Ball style, a Unicorn Playground reminiscent of the Dragon Playground at Toa Payoh which is actually a unicorn design with an area to climb up and a small slide to whizz down. There are also banana swings and some basketball hoops to shoot.
This area is named "Melted infinity" - a slightly trippy space with mirrored walls and melted ice cream installations lit up with neon lights. It certainly melted my heart.
Look out for the red, orange, pink and yellow wall of 10,000 bananas that leads to a craft area for kids to make a little pink ice cream truck out of paper.
Overall, I’d recommend anyone in Singapore to experience this at least once. It was an interesting experience and I hope that more experiential pop-ups from around the world will come to the island soon!
MOIC Singapore has released more tickets till December, so snap them up quickly before they go. Make your reservations at museumoficecream.sg. Please note that ticket holders have to be fully vaccinated or produce a valid negative Covid-19 pre-event test result from a clinic (taken within the last 24 hours prior to the MOIC visit) in order to enter.