The iconic silhouette of the ABSOLUT bottle has captured the imagination of millions worldwide and has pushed the boundaries of art and design. Throughout the years, ABSOLUT has collaborated with some of the most recognisable names in the design community such as Andy Warhol, Keith Haring and Romero Britto. These partnerships have cemented the ABSOLUT bottle as the perfect canvas for creative ideas to take root and flourish. The iconic ABSOLUT silhouette steps into the limelight with an exhibition at the National Museum of Singapore that showcases the ways in which the company cultivates creativity and innovation. From 23rd August to 2nd September 2013, visitors will be able to take a gander at the close to a hundred bottles of ABSOLUT VODKA and feast their senses on the intricate and varied designs of the rare and limited edition bottles separated into six different theme showcases. It features ABSOLUT bottles that have never been seen in Singapore before. You can meet the rarest ABSOLUT VODKA bottles on earth. Visitors will get a chance to view rare and limited editions of ABSOLUT VODKA separated into six different themed showcases – the CITY Edition, TRAVELLER’S Edition, DISPLAY Edition, VODKA INNOVATION Edition, LIMITED Edition and RARE BOTTLES Edition. The Display Edition section of ABSOLUT CANVAS exhibition, featuring 28 seven-liter bottles which are never available for sale. The City Edition section of ABSOLUT CANVAS exhibition. Designer ABSOLUT VODKA bottles on display at ABSOLUT CANVAS. If the sheer number of bottles on display isn't already impressive enough, examining the details of these designs up close would win you over. Each edition has over 10 designs, many of which are so pretty you would want to bring them home. The beautiful designs are a testament to ABSOLUT’s committment to cultivating creativity, allowing artists and designers to use their bottles as canvas for creating art. The Limited Edition section of ABSOLUT CANVAS exhibition. The Vodka Innovation section of ABSOLUT CANVAS exhibition, featuring six bottles from the Vodka Innovation Edition, a series of blended vodkas that showcase the creativity of mixologists. The Rare Bottles Edition section of ABSOLUT CANVAS exhibition. The Rare Bottles Edition section come in a limited production of fewer than 1,000 bottles each and include the “Stealth Bomber” by designer Gareth Pugh and the "terminator" edition by South Korean fashion designer Hang Sang Hyuk (of which only three bottles were produced). The Traveller's Edition section of ABSOLUT CANVAS exhibition, one of my favourite ABSOLUTE series. One should experience the ways in which ABSOLUT has cultivated creativity and expression in ABSOLUT CANVAS, an exhibition that shines the spotlight on how artists and designers have used the ABSOLUT bottle as a channel for their creativity. Part of the Singapore Night Festival 2013, ABSOLUT CANVAS exhibition will feature beautifully designed bottles as well as an interactive area where visitors will get to unleash their own creativity.
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