The minimalist principle of eliminating everything superfluous. This concept is brilliant. There is one such store in Tokyo since 2015. All you will find in the tiny bookstore of "a Single Room with a Single Book” Morioka Shoten in the luxury shopping district of Ginza in Tokyo is simply a single room with one table in it, displaying just one book. More precisely, multiple copies of the said title will be there for one week, with a different book coming up in the following week, and so on. The agony of choice is washed away, as Morioka Shoten has made the choice for you. You must buy the book Morioka Shoten wants to sell you. How refreshingly easy. 在东京逛过很多书店,我闲着时总想找些可以让人安静下来的地方,书店无疑是最好的去处。但去过许多让我惊喜的书店,特别难忘的是一间微型书店以“一册、一室” 概念的森冈书店。 第一次去森冈书店的我带着满满好奇心,穿过奢侈品林立的银座大街,走过热闹非凡的街道,鳞次栉比的高楼,森冈书店就开在相对幽静小巷中的铃木大楼里。我一直觉得,出门旅行除了买买买我们还有太多事情可以做,比如可以在银座买的开心,也还可以找到这样一家有趣的独立书店存在。只有十几平米,没有书架,仅有的家具是一张年代久远的桌子和靠墙的一排储物箱。这张桌子正是这家书店的展台兼收银台。 一个空间、一本书,在这里不再是由顾客亲自从上千上万本丛书中挑选自己有兴趣的来看,而是由店主人每周亲自选定一本书。这么做虽然看似不可思议,但少去选择后,或许更能让我们接触到不同的作品与思想。另外,店家精心挑选出一本好书在店内售卖,再根据这本书构建一个相关主题,策划一系列与这本书有关的展览、活动、对话,让顾客有机会更深入了解作者与书籍,增加阅读时的趣味。而这些体验是读者无法在网络上获取的。 森冈书店就开在这栋有八十多年历史的老楼里。大楼有着独特的和洋折衷风格。 While it often looks like a gallery from outside, the book is always absolutely at the center. And according to each book, the image here completely changes. The highlight of each selection is the corresponding exhibition that instantly lets the visitor immerse themselves in the work. Pitted concrete walls are painted a smooth white, with windows at one end and an apothecary cabinet at the other. The blank space makes a clean canvas for the revolving exhibit that accompanies each choice. The merchandise includes items that are either in the book or connected with it. 采访当周店内陈列的是芜木祐介的作品《珈琲の表現》。 On exhibition during the week I dropped by was a book launch by a café owner, Yusuke Kabuki. He wrote a book about chocolate; its history and how to make it. There was this happy atmosphere around a single book. And, just with the one book, I felt like there was no need for any others.
Books are three-dimensional objects, so this is a place where you can fully experience one. 在这里,一周只卖一种书,耐心的去传递一本书的价值。你不用花费时间浏览书目,读者没有挑选的余地,只能买,或不买。 森冈督行以一种壮士断腕的决绝姿态,毅然舍弃了书店曾经的优势,进而用新的经营模式,为顾客承担了选书时花去的时间成本,并且让他们明白,买一本书和买一本精选过的书是不一样的,这也就是森冈书店之所以能成功的原因了。下次到日本旅行时,不妨替自己安排知性的一天拜访这间只有一本书的店面。
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