I visited another interesting exhibition recently, and this time, it is at the Singapore Chinese Cultural Centre (“SCCC”). The exhibition is titled “Moo Moo Park”, Asia’s first drive-through exhibition. For the purpose of this exhibition, the SCCC carpark has been transformed into a space where you can enjoy artworks on display by foot or in an electric car.
Why I think this is an interesting exhibition because the exhibition used interactive and immersive technologies to celebrate the Year of the Ox with a special focus on the United Nations’ Sustainable Development Goals, in an aim to spread greater awareness on efforts we can take for Mother Nature. It highlights how art, technology and sustainability can work hand-in-hand towards a better future.
There are original artwork by 8 local artists, including Almostasthma, Andre Wee, ANTZ, Danielle Tay, Howie Kim, Mithra, Puffingmuffin and Tobyato, whereby they interpret elements of Chinese culture and transformed their digital drawings into 3D installation art, selfie filters and augmented reality murals powered by Spark AR from Facebook. Each artwork has a special focus on the United Nations’ Sustainability Development Goals, such as air pollution, the future of sustainable mobility, as well as endangered habitats.
Simply by scaning the QR codes at the murals, you will be able to experience the art in Augmented Reality ("AR") mode. You may find it exciting to be able to be "within" the art pieces! These AR artworks are also made available on the SCCC's website so that people can enjoy them from the comfort of their own homes too.
If you have played Pokémon GO, you will know just how much fun AR technology can be. The AR murals pop out with fluid animations and immersive sound effects. Some looked so real, and I felt tempted to reach out to touch them.
There are different oxen sculptures in the exhibition to look out for.
Using interactive and immersive technologies as well as electric vehicles, I think the "Moo Moo Park" exhibition offers a novel way to enjoy art and rediscover Chinese culture with your family and friends. So enjoy a meaningful outing and come away with unique memories and Insta-worthy moments at this never-before-seen exhibition in a carpark.
The "Moo Moo Park" exhibition runs from 22 January to 28 March 2021, and tickets are available on SISTIC and can be purchased for Walk-through and Drive-through options. To make your CNY month extra festive, there is also an ongoing discount promo of 50% off weekday walk-through tickets from now till 28 February 2021.
Going around in the electric car will allow you to take part in an audio-guided journey around the visually captivating art and installations. Each car will take only 2 passengers for the 10 - 15 min experience. However, I personally think that the walk-through option will allow you to better interact with the art pieces and to take pictures.
Gong Hei Fat Choy and have an ox-picious year :)